Efficient, responsive and adaptable are all words used to describe successful businesses. So when atWork Office Furniture, a leader in office furniture design understood it was time to revamp their website for a new digital future, they desperately needed to incorporate these same attributes.
Working with their long-time marketing partner, ZOO Media Group was tasked with designing an ecommerce solution that not only looked modern, but delivered an outstanding user experience.
What initially began five decades ago as a small association of Ontario furniture dealers, atWork has become a recognized force in the Ontario office furniture marketplace. Featuring four independently owned and operated locations across Ontario, the atWork team provides a depth of selection, buying power, service and reliability that is second to none. All showroom locations represent a wide range of respected, local and international office furniture manufacturers. Just like the ZOO partnership, one of the secrets of atWork’s success is the long-standing relationships they have developed with their manufacturers. atWork is an industry leader offering exceptional office furniture design services and products to suite any office space.
The growing popularity of using smartphones for web browsing made responsive web design a must. Responsive design allows a website to automatically adapt to all of today’s screen sizes. As well, atWork needed a user friendly backend system so their own staff could quickly update webpage details.
And their website wasn’t just a few pages of pictures and text. With over 400 thousand furniture items available online for purchase and delivery across Canada – which is only a small portion of the products they offer – it was crucial to develop a robust and secure ecommerce website.
ZOO principals, Chris and Sandra Dugas were both excited and yet a bit hesitant to just jump right into the project.
“We knew how reliant atWork had become on their website,” says Chris. “Thorough upfront planning was job one. The next generation of their online presence needed to establish new ground in the office design and planning space. It was an important project and we’ve worked closely with atWork Sales & Marketing Director, Rodney Lover for several years now and wanted things to go incredibly well.”
“Our web presence is a business lifeline,” offers Rodney. “Customers call in while on our website and our team talks through options. It also sparks sales leads as buyers request in-office consultations. We even “live chat” with people across the country to help them outfit their offices. Having a strong web development partner like ZOO that responds quickly is not just a nice thing to have – it’s critical.”
“A total website overhaul was lining up to be a huge undertaking. With a long-term reputation and excellent client loyalty, our site already had loads of traffic. It was critical we execute well. ZOO Media Group came through it all shining. Our new ecommerce website was on-time and under-budget. ZOO’s design expertise and consistent attention helped immensely. Through that wonderful experience, we now rely on ZOO Media Group for most of our buying group marketing including print advertising, client eblasts, and our important print catalogue.”
Now online, the new atWork website showcases their Ontario dealer group’s exceptional business furniture lines and dynamic office designs.
atWork and ZOO share a commitment to helping clients succeed. Whether building an engaging and enjoyable online shopping experience, or assisting to create a visually stunning yet ergonomically friendly office environment, having a trusted partner in the business jungle can make all the difference.
For wild ideas that work, contact ZOO Media Group to build your brand, grow your market share and take your web presence to new heights.