Efficient, responsive and adaptable are all words used to describe successful businesses. So when atWork Office Furniture, a leader in office furniture design understood it was time to revamp their website for a new digital future, they desperately needed to incorporate these same attributes.
Working with their long-time marketing partner, ZOO Media Group was tasked with designing a website that not only looked modern, but delivered an outstanding user experience.
The growing popularity of using smartphones for web browsing made responsive web design a must. Responsive design allows a website to automatically adapt to all of today’s screen sizes. As well, atWork needed a user friendly system so their own staff could quickly update webpage details.
And their website wasn’t just a few pages of pictures and text. With over 400 furniture items available online for purchase and delivery across Canada – which is only a small portion of the products they offer – it was crucial to develop a robust and secure ecommerce system.
ZOO principals, Chris and Sandra Dugas were both excited and yet a bit hesitant to just jump right into the project.
“We knew how reliant atWork had become on their website,” says Chris. “Thorough upfront planning was job one. The next generation of their online presence needed to establish new ground in the office design and planning space. It was an important project and we’ve worked closely with atWork Sales & Marketing Director, Rodney Lover for several years now and wanted things to go incredibly well.”
“Our web presence is a business lifeline,” offers Rodney. “Customers call in while on our website and our team talks through options. It also sparks sales leads as buyers request in-office consultations. We even “live chat” with people across the country to help them outfit their offices. Having a strong web development partner like ZOO that responds quickly is not just a nice thing to have – it’s critical.”
Now online, the recently launched www.atwork.ca showcases this Ontario dealer group’s exceptional business furniture lines and dynamic office designs.
atWork and ZOO share a commitment to helping clients succeed. Whether building an engaging and enjoyable online shopping experience, or assisting to create a visually stunning yet ergonomically friendly office environment, having a trusted partner in the business jungle can make all the difference.
For wild ideas that work, contact ZOO to build your brand, grow your market share and take your web presence to new heights.