As Harrison Pensa’s personal injury department continued to grow, the firm recognized the importance of having a digital presence that not only reflected their legacy but also positioned them for the future. They needed a fresh approach to website design for lawyers that would capture the attention of potential clients in an increasingly crowded marketplace, especially in the competitive personal injury space. The goal was clear: design and develop a new micro-website specifically for their personal injury group while also launching a comprehensive 12-month marketing plan that included both traditional media and innovative digital tactics.
They understood that, in today’s fast-paced world, connecting with potential clients required more than just a well-crafted legal service—it required accessibility, an enhanced user experience, and a fresh take on brand visibility. With digital platforms playing a key role in client decision-making, Harrison Pensa sought a partner who could help them navigate these evolving needs while staying true to the values that had made them a pillar of the community.
To remain competitive and relevant, Harrison Pensa needed a strategy that was not only about reaching new clients but also about fostering a deeper connection with their existing ones. Their objectives were clear:
At ZOO Media Group, we understood that Harrison Pensa’s goal wasn’t just about getting more clicks—it was about building trust, credibility, and rapport. Their personal injury department’s online presence needed to be an extension of the firm’s trusted reputation. That’s why we developed a strategic approach that blended creative design, intuitive functionality, and innovative marketing techniques to elevate their digital and offline presence.
The core of our work was to create a modern, user-friendly website that was easy to navigate and accessible on any device. We designed the site with a focus on an effortless user experience, ensuring that visitors could find critical information quickly, whether they were using a desktop, tablet, or smartphone. The website was structured to highlight the firm’s expertise in personal injury law while providing clear and concise content that answered common client questions. But we didn’t stop there—anticipating the need for immediate help, we integrated a chat system into the site, allowing visitors to get real-time answers to their questions with just a click.
Our tagline, “Our focus is firmly on you,” became the heart of the website, ensuring that the site’s design, messaging, and tone consistently reflected Harrison Pensa’s dedication to putting their clients first.
We didn’t just focus on digital efforts. To further strengthen their local presence, we designed and developed a range of traditional marketing materials, including billboards, print ads, and bus wraps. These tangible assets provided the firm with high-visibility opportunities that helped them remain top-of-mind within their community. By integrating these traditional efforts with the new website and digital campaigns, we created a holistic marketing strategy that effectively bridged the gap between offline and online experiences.
With the personal injury market being extremely competitive, it was crucial for Harrison Pensa’s website to rank highly on search engines. Our team of SEO experts optimized the website’s content and structure to ensure it was discoverable by potential clients searching for personal injury lawyers in the London and Southwestern Ontario area. By implementing search engine marketing (SEM) tactics, we were able to increase traffic to their site and convert visitors into potential clients.
Beyond the website and creative materials, we also provided Harrison Pensa with a comprehensive 12-month marketing plan. This plan combined both traditional and digital tactics, including ongoing SEO work, social media campaigns, email marketing, and continuous media buying. The result was a fully integrated, multi-channel approach that consistently drove traffic to the firm’s website and kept them top-of-mind among prospective clients.
The digital and traditional marketing efforts were a resounding success. Harrison Pensa’s micro-website for their personal injury group not only enhanced their online presence but also improved client engagement by offering an accessible and seamless user experience. Their brand awareness grew, and the firm saw a significant increase in web traffic and client inquiries.
The integration of traditional marketing materials with their digital presence ensured that Harrison Pensa stayed top-of-mind both online and offline. Their 12-month marketing plan helped sustain momentum and drive long-term growth, allowing the firm to expand its reach and strengthen its position in the competitive personal injury market.
In the end, Harrison Pensa’s partnership with ZOO Media Group helped them navigate a complex and ever-changing marketing landscape, empowering them to continue their legacy of excellence and further solidifying their reputation as one of London’s most trusted law firms.
ZOO Media Group was thrilled to be a part of Harrison Pensa’s evolution and growth as one of London’s most esteemed law firms. Our experienced marketing, graphic and web design team managed the media planning and buying, as well as ad creative, website SEO copywriting and search engine marketing. We are proud to have provided the Personal Injury Group a one stop full service marketing solution.
For wild ideas that work, contact ZOO to build your brand, grow your market share and take your web presence to new heights.
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