Phew, that’s a big question! Here’s our best answer: A brand is the emotional and psychological relationship that your company has with its customers. Strong brands and strong branding elicits thoughts, emotions, and sometimes even physiological responses from customers. While ZOO offers logo and graphic design, it’s important to note that a logo is not a brand. A logo is merely a representation of your brand. Your brand should be the foundation of your marketing activities.

Branding is the process of clearly highlighting what makes your product or service different (and better) than your competitors’. A strong brand tells an emotional story to your target audience about your company’s mission, values and product or service offering and brings it to life.

How can I create a strong brand for my company?

Well, that depends on a few things, like the industry you’re in, the products or services you’re selling, and your businesses goals. As a London, Ontario branding agency, ZOO’s brand consultants work closely with our clients to craft a brand identity that’s in line with your company’s values and goals. We’ll help you stand out in a crowded marketplace, and create a marketing strategy that’s clear, concise, and consistent.

Why do I need a brand strategy?

The marketing of your organization should be centred around your brand, so it’s extremely important that you have a strong, recognizable brand that effectively conveys your message. Every business needs a brand in order to differentiate themselves from the competition and create a connection with your customer base.

What is the purpose of brand management?

Brand management is all about about boosting a company’s perceived value to the customer be ensuring all of your marketing materials, internal and external communication are consistent. A consistent brand helps improve brand equity, and makes it easier to manage both the tangible and intangible aspects of your brand.

How long will it take for ZOO to come up with a custom logo design for my business?

Nailing down the perfect logo can take time. Our talented London, Ontario brand specialist will do their best to accommodate any deadline. In general our logo design concepts are usually presented to the client within 1-2 weeks.

How long will it take to build a strong brand identity for my business?

Creating a strong brand will depend on the age, size and complexity of your business. It requires thorough analysis of your business operations, industry and target market. It could take a few months to a year to create and launch a well developed new brand image that is consistent throughout all marketing touchpoints and well communicated internally and externally.

Can I see some of ZOO’s past custom logo design work prior to hiring your team?

Yes, below are a few featured logo design projects and we also have an online portfolio of past design projects that you can review to see the quality of our work. We also invite you to read our client reviews. Providing exceptional customer service and building strong brands for our clients is our mission.

Our services | branding

Creating strong brand identities with carefully crafted branding strategies

Starting a new business or have an established company that needs an improved brand image?

Your brand is the most powerful tool in your toolbox. Even if your products or services are outstanding, if your brand does not inspire confidence your sales will suffer. Whether you’re a small start-up or an established company looking to enhance or even re-invent your brand, success begins with preparation. That’s where London, Ontario’s branding agency ZOO Media Group can help.

Don’t take your company brand development lightly. “Your brand is the most important investment you can make in your business,” Steve Forbes.

Having a strong branding strategy builds confidence, trust and garners recognition

ZOO Media Group specializes in creating strong brands. We design the full brand experience and marketing materials including web design and development for London Ontario companies and beyond. Brands are about feelings. Small investments of time, planning and thought will create positive feelings for your customers about your brand, and positive feelings for you about your bottom line.

Let ZOO establish a clear vision for your brand by designing your brand image, so it speaks volumes to your current and future customers. We create full company branding from company naming and tagline composition, logo design, corporate guidelines and stationery design to product packaging and custom web design and development.

Looking for help to create a new brand image, reposition an old one or create a full brand experience for your company? Contact the talented team of branding specialists at ZOO Media Group today and take your brand to new heights!