London, Ontario based Checkers Cleaning Supply started in 1984 as a one man operation. Since then, it has grown exponentially to become an industry leader. When it came time to take their web presence and ecommerce operation to the next level, they wanted an experienced and talented web development team to lead the charge.
Over the past four years, we have worked closely with Checkers to strategize and execute a winning marketing plan. Our ZOO Media Group team totally rebuilt and recharged their 10 year old website, improved their SEO and created a mobile-friendly ecommerce website using the latest technology. We are excited to announce the launch of their new website – the ultimate clean resource for ecommerce, knowledge sharing, client support and online account management.
It is always a pleasure to team up and work closely with a company to plan and execute an extensive branding and digital marketing strategy. Our focus was to strengthen the Checkers brand. Projects included bold graphic designs for their marketing materials, copywriting, a company blog, monthly e-blasts, search engine marketing and of course, their new custom designed and developed ecommerce online store and web application.
The campaign also included a new look for stationery, catalogues, advertisements and even their delivery truck and car wraps. This total transformation included a modern and sleek new design for all Checkers delivery vehicles – like moving billboards to increase their brand presence.
Checkers wanted to provide an easy and user-friendly online experience for their cleaning supply customers. ZOO Media Group worked with them to develop a custom WordPress user-friendly ecommerce website that included a quick and intuitive shopping experience, inventory and delivery estimates, product information & safety resources, support and an online account to manage all orders. The senior development team at ZOO also integrated the new custom website with Spire, an accounting, inventory control and sales management software.
Companies can now use the new Checkers website app to access their online account, allowing them to easily track and account for their cleaning supplies. All of their information will be in one place and kept current with real-time updates.
Feedback from customers so far has been overwhelmingly positive. From the eye-catching ads and marketing materials to the newly designed and developed ecommerce website – web traffic has increased and social interactions have multiplied with the newly enhanced ecommerce store.
To add value to Checkers’ clients online experience, we also developed a custom reports feature. This allows customers to view and export information about their purchases, which can be used for presentations, sales reports and for their records. When accessing their account, they are able to retrieve historical data to quickly see when a product was last ordered and the quantity. If orders are on backorder, the current status and the estimated delivery time will be displayed.
ZOO Media Group also created a “favourites” list which shows frequently ordered products. This allows users to quickly and easily re-order their usual products. In addition to this list, Checkers’ ecommerce website makes it simple to find exactly the right product by using the search and filter options. The product detail pages provide a description to ensure it’s the right solution for the cleaning need.
We developed a mobile app for Checkers, which allows customers to easily order the products they need right from their phone! This web app will be of particular interest to the employees that order supplies as it brings the convenience of placing an order right to the palm of their hand.
“Thank you ZOO Media Group for helping Checkers create a new look, a thorough marketing strategy and building our new ecommerce website! Every step of the way from planning to execution, you have provided detailed information, fast service and amazing results! Looking forward to continuing to develop the Checkers brand with the assistance of ZOO Media!”
Incorporating these website features into a sleek, new design has had a great impact on Checkers Cleaning Supply and their customers. We love to help our clients articulate their needs and then get to work on offering them a tailored solution.
If you feel your company brand and website could use a boost, contact the talented team at ZOO Media Group today to discuss the possibilities. We’d love to make your vision for success a reality.