Founded in 1984 as a one-man operation, Checkers Cleaning Supply has grown into an industry leader based in London, Ontario. Over the years, they have expanded their offerings and services to meet the increasing demand for high-quality cleaning supplies. With a legacy of providing top-notch products and services, Checkers was ready to take their online presence and eCommerce operations to the next level. They needed an experienced web development team to help them modernize their website and enhance their digital strategy. That’s when they turned to ZOO Media Group to develop a custom eCommerce website, fully integrated with advanced ERP solutions.
Checkers Cleaning Supply had an established website, but it was outdated, and their online sales process needed improvement. They sought a custom eCommerce solution to streamline their operations, enhance user experience, and offer an easy-to-navigate platform for their customers. At the same time, they needed seamless integration with their existing ERP system to ensure efficient inventory management and order processing.
Having worked with ZOO Media Group for several years, Checkers knew that we had the expertise to execute this complex project. Our team was ready to completely overhaul their website and implement a robust eCommerce platform that would empower their customers and simplify their operations.
We began by undertaking a complete overhaul of Checkers’ 10-year-old website. The goal was to create a modern, sleek, and mobile-friendly platform that could handle a high volume of product listings and transactions. Our talented design and development teams worked together to create an intuitive and engaging online shopping experience for Checkers’ customers.
The custom WordPress eCommerce website was built using WooCommerce, which allowed us to integrate key features such as inventory management, delivery estimates, product information, safety resources, and client support. We paid particular attention to user experience (UX), ensuring that customers could easily find the products they needed and complete purchases with minimal friction.
In addition to the core eCommerce functionality, we integrated Checkers’ website with their existing Spire ERP system. This integration provided seamless communication between the website and their inventory control and sales management system, ensuring accurate stock levels, real-time order updates, and smoother operations. Now, Checkers’ internal teams could efficiently manage product inventory, track sales, and streamline their order fulfillment process.
To further enhance the user experience, we developed a mobile app that allowed Checkers’ customers to access their online accounts directly from their smartphones. The app provided a convenient, on-the-go shopping experience, enabling users to place orders, track their purchases, and manage their accounts with ease. This was especially beneficial for employees who needed to order cleaning supplies while in the field.
One of the standout features of the new website is the custom reports feature, which allows customers to view and export information about their purchases. This feature provides valuable insights for businesses to track orders, generate sales reports, and keep accurate records. Customers can also access historical data to see when specific products were last ordered and in what quantities. If an item is on backorder, the system automatically displays the current status and estimated delivery time.
We also introduced a “favorites” list, where customers can easily find their most frequently ordered products. This streamlined reordering process saves customers time and ensures they can quickly restock the supplies they need. The intuitive search and filter options also help customers find the right product by narrowing down their choices based on specific criteria.
To ensure that Checkers’ eCommerce website performs well in search engine results, ZOO Media Group also provided search engine marketing (SEM) and on-site SEO services. This helped optimize the website for better visibility and search rankings, driving more organic traffic to their online store. Our SEO team focused on keyword optimization, meta tag optimization, and improving the website’s loading speed. We also implemented on-site SEO best practices, ensuring that the website would be easy to find for customers searching for cleaning supplies online.
In addition to on-site SEO, we also developed a content marketing strategy that included blog writing for SEO. Our team created informative, engaging blog posts that targeted relevant keywords, provided valuable insights to customers, and improved the website’s overall SEO performance. These blog posts not only helped boost the site’s ranking but also established Checkers Cleaning Supply as a knowledgeable leader in the industry, providing useful cleaning tips, product insights, and expert advice for their target audience. By regularly updating the blog with fresh, keyword-optimized content, Checkers’ website continues to rank higher in search results and attract more organic traffic.
The launch of Checkers’ new website has been a smashing success. Customer feedback has been overwhelmingly positive, with users praising the clean design, easy navigation, and enhanced functionality of the site. Web traffic has increased, and social interactions have multiplied, thanks to the revamped eCommerce platform.
The seamless integration of advanced ERP and eCommerce solutions has significantly improved Checkers’ internal operations, enabling them to manage their inventory, orders, and customer data with ease. The new system has also made it easier for customers to track their orders, reorder products, and stay up to date on product availability.
The success of this project has not only improved Checkers’ online sales but has also helped them solidify their reputation as an industry leader in the cleaning supply sector. ZOO Media Group is proud to have been a part of this journey, creating a custom eCommerce web development solution that seamlessly integrates with Checkers’ existing systems.
As Checkers continues to grow, they can rely on their newly optimized website and mobile app to meet the needs of their expanding customer base. With advanced ERP solutions and an intuitive, mobile-friendly eCommerce platform in place, Checkers is well-equipped for future growth and success.
Recently, Checkers Cleaning Supply made the decision to move away from their longstanding partnership with ZOO Media Group for reasons that remain unclear. As part of this transition, they opted to work with a new agency for their rebranding efforts, which included a new brand identity now known as Armorex. While the new agency was tasked with rebranding and adjusting the design of Armorex’s eCommerce website, they were able to leverage the robust custom eCommerce platform originally developed by ZOO. Thanks to the strong foundation built by our team, the new agency was able to save costs by simply redesigning the ecommerce website, rather than rebuilding it from scratch.
Despite this change in agency and rebrand, the Armorex eCommerce website remains a custom-designed and developed solution created by ZOO Media Group, the site continues to offer the same high-quality eCommerce functionality, seamless integration with their ERP system, and exceptional user experience. This underscores the lasting value of the custom eCommerce infrastructure ZOO built for Checkers (now Armorex), and we are proud to see it continue to serve their growing business.
“Thank you ZOO Media Group for helping Checkers create a new look, a thorough marketing strategy and building our new ecommerce website! Every step of the way from planning to execution, you have provided detailed information, fast service and amazing results! Looking forward to continuing to develop the Checkers brand with the assistance of ZOO Media!”
If your business is looking to upgrade its eCommerce website, integrate with advanced ERP solutions, or create a custom online store, ZOO Media Group can help. Contact us today to learn how we can help streamline your operations, enhance your customer experience, and drive online sales growth.
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