For most businesses, creating and launching a company website requires a great deal of blood, sweat and tears. Countless hours are spent spent organizing and getting content and photos to your web designer and developer while they build a user friendly website that will appeal to your customers. Finally, when all of this work is completed and your website is launched, it’s time to kickback and relax, right? WRONG! This is a common mistake a lot of business owners make. Although it may feel like so much time and resources have been invested to get the website perfect, this is only the first step in an ongoing process to get the most out of your web presence.
To help illustrate this point, let’s say you open a new retail store. You have the nicest looking store on the block with a beautiful interior and smartly displayed products. However, the location isn’t prime, your signage is a bit small and you did nothing to get the word out about your business. Your beautiful little shop will likely close within a few months because no one will know it exists!
The same applies to your company website. Building a great looking site with user friendly navigation is a good start, but now the real work begins to get the site noticed. If no one can find your website, obviously it will not benefit your business. Just like you need to market your storefront, you also need to market your website! Using internet marketing to increase traffic to your site will ultimately help move you up the search engine rankings to ensure you are front and center when people search online for terms related to your business.
One more bonus strategy is to leverage positive feedback. People trust people, so using testimonials from satisfied clients can go a long way to establishing credibility. Don’t be afraid to ask for a referral or review when you complete your transaction. If your service was great, your customer won’t hesitate to provide you with a glowing review.
These are our favourite tried and true web marketing tactics to get you on the right track when promoting your new website. To learn more, contact the London, Ontario marketing and web development professionals at ZOO Media Group today!