Operating a small or midsized business isn’t easy. Your margins are slim, your resources are maxed and, more often than not, you’re the one in charge of doing everything. However, when small business owners insist on handling their own marketing, things can often take a turn for the worst.
It’s funny – most small and medium sized business owners understand the importance of paying for advertising – that very important vehicle that distributes their message. And yet, when it comes to crafting that message, very few business owners fully grasp the value of an expert opinion. This is due in part to many feeling that they can handle the messaging on their own. After all, as the founder of the company, it’s your vision right? Who better to come up with the proper verbiage and value propositions?
While it’s true that you probably can, the real question is whether or not this is a good use of your time. As a business owner, you have enough on your plate to worry about, what with daily operations and tracking down opportunities for future growth. Crafting tight marketing hooks takes time – time that could be spent landing your next client or sealing an important deal.
When you outsource your marketing needs to a qualified marketing and branding company, not only will you benefit from a professional opinion, but you’ll also have more time to focus on other areas of your business. At ZOO Media Group, we specialize in marketing. We live and breathe it, which means we know what it takes to create exceptional campaigns. But that’s not the only benefit. Here are five other reasons why outsourcing your marketing to the marketing experts at ZOO is the best way to invest in your business:
As a small or midsized company, chances are good that you too lack in-house marketing, advertising and design expertise. On the other hand, an experienced marketing company like ZOO Media Group can provide your business with an entire team of knowledgeable individuals. Having outside help to handle this area of operations ensures that you are saving your company precious time and money that would otherwise have been squandered sorting through the essential functions of marketing. And to be honest, putting an inexperienced person in charge of your marketing planning and execution could end up costing you a great deal in the long run.
You pride yourself on knowing your business inside and out. What’s more, you insist that your staff approach it in the same manner. However, when it comes time to market your business, it never hurts to have an outsider’s opinion. Bringing in a third party to hear their point of view is a great way to ensure that your voice is objective and aimed squarely at the consumer.
Identifying, hiring and training staff takes time. Unfortunately, for many rapid growth startups, time is more of a luxury than an option. As such, bringing in a professional marketing company is the fastest and most efficient way to get the ball rolling on your product or service launch. What’s more, a professional agency can help you benchmark this process in order to ensure knowledge transfer exists between external and internal capabilities.
Just because you know everything about your current market, doesn’t mean that you can apply that knowledge to a new customer base or industry. Don’t just assume that you know what makes sense when it comes to connecting with a new market or audience. Ask a professional marketing agency like ZOO Media Group to conduct research into your new industry or channel first. This will help point you down the right path for future promotions and product launches.
The best part about working with a professional marketing agency? Having the ability to quantify the results of marketing initiatives that are conducted on your behalf. The best agencies will set key performance metrics at the beginning of their campaign in order to properly monitor the performance of any campaigns or outreach programs. So there’s no guessing as to whether or not your approach was a good one.
As the leading London, Ontario marketing and branding agency, we know what our clients need to succeed in today’s competitive business world. From market research and budget management to copywriting and creative design, our team of talented senior level marketing experts are here to help you make the most of your marketing endeavors. Contact ZOO Media Group today to learn more about our full suite of marketing services.